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Monday 21 July 2014
Aqualisa Quartz Marketing Analysis
Table of Contents
Executive Summary
Aqualisa Quartz – The Repor
t
Appendix 1: Situation Analysis
Appendix 2: Strengths, Weaknesses, Opportunities and Threats
Appendix 3: Value Proposition and Pricing Strategy: Quartz
Appendix 4: Advertising Campaign: Cost – Benefit Analysis
Appendix 5: Business and Marketing Objectives, Strategies, and Tactics
Appendix 6: Sales and Financial Projections
Appendix 7: Case Questions
Appendix 8: References
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