The Goal by Eliyahu M Goldratt is a story about a mobile executive, named Alex Rogo. He is a plant manager of a manufacturing unit in Bearington that belongs to UniCo. He is an engineering graduate with an MBA degree. He is married and has two children. He started his career in the company fifteen years ago and now he is the plant manager, working under the supervision of Bill Peach, the division manager.
UniCo is a company that has earned for itself a reputation among its customers. The company is guided by efficient customers. The company wishes to serve the customers with the highest level of quality products that are cost efficient and are delivered to them at the right time. The management time and again comes up with measures to reduce the operational cost in order to make the products highly cost effective. Automation is also introduced in several sectors to increase productivity and to ensure the speedy delivery of quality goods to the worthy…
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